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Organizing the Measuring Behavior conferences is a not-for-profit activity carried out and sponsored by Noldus Information Technology, The conferences are intended to stimulate methodological and technical innovation in the field of behavioral research, and offer a platform for researchers and engineers to present their work to an interdisciplinary audience.

The scientific program is established by an independent Scientific Program Committee. The Scientific Program Committee consists of leading behavioral scientists who are independent of Noldus IT or the conference itself. The Committee welcomes any work that fits the goals of the conference, regardless of the products that were used. The selection of papers is based on scientific and technical merits alone.