MEASURE THE IMPOSSIBLE: THE NEWEST DEVELOPMENTS IN RESEARCH INTO THE BEHAVIOR OF PEOPLE AND ANIMALS

Eindhoven, The Netherlands – How does aging affect our driving behavior? How can you ensure that employees eat healthily during their lunch break? How can you accurately measure the behavior and physiology of a mouse without laying a finger on it? From airline pilot to zebrafish, from eye-tracking to home cages - you can discover all about it at the seventh edition of Measuring Behavior. This international conference about high-tech behavioral research is once again full of interesting and revolutionary science.

Consumer behavior research, analysis of sports matches, measuring emotion, the latest developments in research on psychiatric or neurological disease, and automatic detection of behavior – all these topics and more are covered in the program. It promises extensive possibilities for exchanging insights – across the boundaries of all the different disciplines of behavioral research.

Keynote speakers
Each day of the conference is opened by one of the following leading behavioral research scientists:

•    Naotaka Fujii is laboratory head of Laboratory for Adaptive Intelligence and unit leader of BTCC interactive brain communication unit at RIKEN. His research is focused on topics such as social brain function and brain machine interface. In his lecture, “Multi-dimensional recording in social primates: method and application” he presents a combination of state-of-the-art technologies which can measure everything from the subtle changes in brain activity and physiology to large-scale movements of subjects whilst they socially interact with each other.
(25th August, 09:00-10:00).

•    Kerstin Dautenhahn is Professor of Artificial Intelligence at University of Hertfordshire. In her lecture, “Measuring behaviour in Human-Robot Interaction Studies” she will answer questions including, ‘how can a robot’s social skills be improved?’, ‘how do people behave in the presence of robots?’, ‘how to use robots in autism therapy?’.
(26th August, 09:00-10:00)

•    Scott Makeig is director of the Swartz Centre for Computational Neuroscience at the University of California at San Diego. He will speak on “Measuring what the brain does, what it experiences, and what it controls: Mobile Brain/Body Imaging”. Traditionally, brain function is visualized whilst the subject lies immobile inside a large machine. Scott Makeig’s new techniques make it possible for the first time to visualize brain function during natural behavior of freely moving human subjects.
(27th August, 09:00-10:00).

Something for everyone
Measuring Behavior 2010 takes place on the High Tech Campus, Eindhoven, The Netherlands. This campus is an ecosystem of high-tech R&D companies and a hotspot for open innovation, in the vicinity of Eindhoven University of Technology.

Over 300 international delegates from more than 30 countries will assemble from 24 to 27 August. There will be more than 200 lectures, symposia, tutorials, and more, in which various research methods and techniques will be presented as well as a program of social events and scientific tours.

The conference is chaired by Boris de Ruyter, principal scientist at Philips Research, Eindhoven. He is actively involved in managing the HomeLab at Philips Research and author of multiple international publications. The conference is organized by its main sponsor, Noldus Information Technology, a company that develops innovative solutions for behavioral research.

More information
•    The full program is available online at http://www.measuringbehavior.org
•    Entrance is free for journalists. You can get press passes from the conference secretariat (+31-317-473300 or info@measuringbehavior.org)
•    You can make an appointment with the secretariat for interviews